Drive-through boo-boos

Few things in business offer such opportunity for
increased repeat business, positive word of mouth
and extreme consumer convenience as the fast food
drive-through window.

And yet so few actually get it right, and that my friends
is inexcusable.

Let's face it, in the drive-through you're at their mercy.

If they screw up your order, it negates the entire
convenience factor. Even if you check your order before
pulling out, which you always should, you then have to
either pull back around and inform them of their mistake
or, worse yet, park the car and walk in.

This results in annoyed and, in many cases irate customers.

So you would think that they would take extra care to get
the order right, but it appears, judging from the frequency of
these mistakes, that they don't.

Oh you might be thinking that this is just a nit-picky rant
but there are 3 lessons to be taken away from this, and here they
are:

#1. Customer service is King. You have to go above and beyond
for the customer at all times. It must be one of your top priorities.

#2. Always check to make sure you've covered everything your
customer or client wanted covered, whether you're coaching,
speaking or creating products. Cater to the needs of your target
market at all times.

#3. Always check your order in the drive-through.