Tuesday, October 26, 2010
This is it folks.
Copypalooza!
The 5-day copywriting event where everything is turned upside-down.
Prices for copy are the lowest they've been since I wrote copy for radio in 1987.
You probably are a great writer, but writing for the web is completely different, and if you're getting tired of lackluster results from all the work you've put into your website then this is the event you've been waiting for.
I'll personally write or rewrite your web copy so it's more compelling, persuasive and action oriented, so you'll get more people contacting you.
I've written over 500 websites in the past 5 years, so you could say that copywriting is my life. :-)
Just click here to book a time with me to talk about your project.
But you must act fast because I only have so much bandwidth to handle the work that will come in from this campaign.
To sweeten the pot, here are 5 bonus gifts (worth over $1200) you'll receive when you enlist my help with re-writing your website:
Bonus Gift #1 - The Client CodeThis is the program I launched earlier this year that gives you the secret method I've been using to pull in clients left and right. Value - $497
Bonus Gift #2 - Clients Like ClockworkThis 6 hour mp3 and transcript package gives you everything you need to know about list building, joint ventures and relationship marketing. Value - $297
Bonus Gift #3 - Web Copy MasteryLearn how to write your own heart-centered, thoughtful and emotion based web copy with my proprietary formula. This is the only program that reveals my tried and true writing methods. Value - $497
Bonus Gift #4 and #5 - I will write a solo email for you that you can take and run with, re-launching your service to the masses. I'll also write an email and promote you to my own list when the time comes.
You will receive all these bonuses just for hiring me to write your copy, and my copywriting prices are 75% off during this 5-day event.
Just click here to book a time with me to talk about your project.
This is the biggest event I've ever conducted, so if you want to get a rush of business before the end of the year and start 2011 off with a bang, just grab this deal while you can.
Tuesday, August 24, 2010
What would you do with more clients?
What would you do if you had more clients?
Would you raise your rates?
Would you be more selective?
Would you start a group program or membership site?
And what about the extra money you'd be making?
What would you do with that?
Please post your thoughts here.
Friday, July 2, 2010
10 ways to re-kindle your website, and 1 way to win a Kindle
OK, with just over 200,000 minutes left in the year
it's time to count down the top 10 ways to re-kindle
your website.
If you'd like to be one of 3 people who will win an
Amazon Kindle in the month of July, just book an
appointment with me (and keep it!) to review your
website (no purchase necessary).
You can do that by clicking here
I'll take a look at what's good and what's not-so-good
about your site, and give you solid recommendations on
how to bring in more business with it, or get more
traffic to it, or both.
So I hope you'll take me up on this, and maybe win a
Kindle in the process!
Now, here are the 10 ways to re-kindle your site:
1. Headline
If you don't have one on every page, then people
are probably clicking away pre-maturely. There are
ways to have a headline that's compelling but not
in-your-face, hypey and awful.
2. No exit doors
Don't have too many links to other people's sites,
schools where you got certified, or even the link
to the person who designed the site. Unless two
things happen: It opens up in a new window and/or
the person is also linking back to you.
3. Focus on takeaways and outcomes
Easily missed. These are the benefits of working
with you or getting your product. Don't leave these
out.
4. All about them, less about you
Count up the I's and Me's on your site, and if they
outnumber the You's then you'll need to fix that.
5. Emotions of your target market
What will they be feeling after they work with you?
6. Tell your own success Story
What have you been through, what drove you to do
what you're doing, or what's your own before and
after story?
7. Find the Weakest link
What's the worst part about your site? Find it
and fix it. It could be copy or technical or
both, but look at it with an unbiased set of eyes,
or have a friend do it.
8. Call to action
Have it on every page!
9. Give reasons why you're different
This is your unique selling proposition and you
must have one, something that differentiates you
from the rest of the fish in the sea.
10. Paragraphs, no more than 5 lines long
For the most part people will not read long paragraphs on the web.
They will click away. So throw out the Elements of
Style and write in a way that caters to short attention
spans.
Now here's that link to book a call with me and
be automatically registered to win one of 3 Kindles
I'm giving away this month (no purchase necessary)
just click this link to open up my scheduler.
Tuesday, January 5, 2010
2010: Year of the Client
I declared 2009 as Year of the Coach
and it proved to be true. Coaching
broke into the mainstream consciousness
like never before.
But this year we must get back to
basics. We must focus on how to
meet the needs of the client in
new and more relevant ways.
Client needs are evolving and
becoming more urgent.
For health and nutrition coaches
and counselors, the needs of their
baby boomer clients are rising
to the surface as they start to
realize their increasing age and
decreasing stamina.
For life coaches the needs of thier
clients are reaching fever pitch,
especially as the new year dawns.
There are many items on their life's
agenda left undone. Many roads left
untaken. Regrets, fears, guilt,
all bubble over at the beginning of
a new year.
For business coaches the needs of
their clients come with renewed
emphasis, with new plans, new ideas
and new ways of thinking about their
company. It's a blank slate for some
entrepreneurs, a chance to reclaim
missed opportunities and revenue,
and to ramp up strategic initiatives
and projections.
For Law of Attraction coaches there's
a renewed sense of frustration from clients who
are using LOA and not seeing consistent
results.
For relationship coaches there's a new
demand for finding the right person in
the new year, or placing a fresh emphasis
on repairing or revitalizing an existing
relationship.
What all this means to coaches is simply
this: new business, new clients and new
opportunities to launch new programs with
a new potential for unprecedented success.
But January through March are very competitive
months for the coaching industry, as everyone
jockeys for position on the web with fresh
copy or a new look to their website.
What are you doing to keep up?
2010 is indeed the Year of the Client, so
let's get to work.


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