Friday, July 2, 2010

10 ways to re-kindle your website, and 1 way to win a Kindle

OK, with just over 200,000 minutes left in the year
it's time to count down the top 10 ways to re-kindle
your website.

If you'd like to be one of 3 people who will win an
Amazon Kindle in the month of July, just book an
appointment with me (and keep it!) to review your
website (no purchase necessary).

You can do that by clicking here

I'll take a look at what's good and what's not-so-good
about your site, and give you solid recommendations on
how to bring in more business with it, or get more
traffic to it, or both.

So I hope you'll take me up on this, and maybe win a
Kindle in the process!

Now, here are the 10 ways to re-kindle your site:

1. Headline
If you don't have one on every page, then people
are probably clicking away pre-maturely. There are
ways to have a headline that's compelling but not
in-your-face, hypey and awful.

2. No exit doors
Don't have too many links to other people's sites,
schools where you got certified, or even the link
to the person who designed the site. Unless two
things happen: It opens up in a new window and/or
the person is also linking back to you.

3. Focus on takeaways and outcomes
Easily missed. These are the benefits of working
with you or getting your product. Don't leave these
out.

4. All about them, less about you
Count up the I's and Me's on your site, and if they
outnumber the You's then you'll need to fix that.

5. Emotions of your target market
What will they be feeling after they work with you?

6. Tell your own success Story
What have you been through, what drove you to do
what you're doing, or what's your own before and
after story?

7. Find the Weakest link
What's the worst part about your site? Find it
and fix it. It could be copy or technical or
both, but look at it with an unbiased set of eyes,
or have a friend do it.

8. Call to action
Have it on every page!

9. Give reasons why you're different
This is your unique selling proposition and you
must have one, something that differentiates you
from the rest of the fish in the sea.

10. Paragraphs, no more than 5 lines long
For the most part people will not read long paragraphs on the web.
They will click away. So throw out the Elements of
Style and write in a way that caters to short attention
spans.

Now here's that link to book a call with me and
be automatically registered to win one of 3 Kindles
I'm giving away this month (no purchase necessary)
just click this link to open up my scheduler.

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