2010: Year of the Client

I declared 2009 as Year of the Coach
and it proved to be true. Coaching
broke into the mainstream consciousness
like never before.

But this year we must get back to
basics. We must focus on how to
meet the needs of the client in
new and more relevant ways.

Client needs are evolving and
becoming more urgent.

For health and nutrition coaches
and counselors, the needs of their
baby boomer clients are rising
to the surface as they start to
realize their increasing age and
decreasing stamina.

For life coaches the needs of thier
clients are reaching fever pitch,
especially as the new year dawns.
There are many items on their life's
agenda left undone. Many roads left
untaken. Regrets, fears, guilt,
all bubble over at the beginning of
a new year.

For business coaches the needs of
their clients come with renewed
emphasis, with new plans, new ideas
and new ways of thinking about their
company. It's a blank slate for some
entrepreneurs, a chance to reclaim
missed opportunities and revenue,
and to ramp up strategic initiatives
and projections.

For Law of Attraction coaches there's
a renewed sense of frustration from clients who
are using LOA and not seeing consistent
results.

For relationship coaches there's a new
demand for finding the right person in
the new year, or placing a fresh emphasis
on repairing or revitalizing an existing
relationship.

What all this means to coaches is simply
this: new business, new clients and new
opportunities to launch new programs with
a new potential for unprecedented success.

But January through March are very competitive
months for the coaching industry, as everyone
jockeys for position on the web with fresh
copy or a new look to their website.

What are you doing to keep up?

2010 is indeed the Year of the Client, so
let's get to work.