3 Ways to land clients from your About page

The About page is a chance for you to let your hair down and talk about yourself. You probably have some excellent qualifications, experience and stories to tell, and this is the place where many coaches like to put that information.

Indeed, most people who click on your About page, if you have one, is precisely because they want to get to know you better.

Here are 3 ways to play your About page to your advantage and get more potential clients to contact you.

1. Have a compelling headline

Some attention grabbing text that introduces you and your story to your visitors will help to keep them interested. Pretend you're writing a newspaper article about yourself, using the most interesting part of your life in the context of how it might relate to your niche and your potential

client's needs.

2. Keep it casual

This is not a resume page. You're not applying for a job, you're citing reasons why you, and only you, can help them,based on what you've been through, what training you've had and how it all relates to getting results for them.

Don't put people off by simply rattling off your college degree and past employment history. This is your golden opportunity to toot your horn, talking about how you've helped someone just like them, maybe talk about your family, your life experiences (good and bad) and any amusing or inspirational stories that come to mind.

Get personal, get real and get them hanging on every word.

3. Ask for the sale

Yes, it's ok to get them thinking about hiring you at this point. You have them interested in you, you've kept their attention, now talk about how easy it is for them to work with you and what results they can expect, all as a logical conclusion at the bottom of this page--a page that they clicked on specifically because they are showing some curiosity. Make it as easy as possible to start the coaching process right then and there.

If you don't yet have a website then save this email for future reference, or forward it to someone who you think it may help.

Or if you have a website but don't have an About page, then just work this into the part of your site that talks about you.

As always, I'm here to help you grow your client base, so if you'd rather concentrate on coaching instead of copywriting just give me a call or email.

Until next time...

To Your Success,

Andy O'Bryan