Guarantees

The guarantee can be a high wire act that many coaches don't want to mess with.

Lumped into the same category as a complimentary first session, the guarantee can be a potential time and money waster.

This is why many coaches have no such assurance on their websites, or only provide guarantees for their ebooks or other products and not for their actual coaching services.

But looking at it from another point of view and you'll see a whole new array of opportunities.

1. A guarantee virtually eliminates the possibility of buyer's remorse, so the potential client knows that there's no risk to at least try you out.
   
   
2. As a result of #1, a guarantee, when worded and framed properly within the context of your overall message, can increase the number of clients who reachout to you for help.
   
   
3. A guarantee is a lethal competitive edge. All other things being equal in your niche, do you think a potential client will choose a coach who guarantees their work over one that doesn't?

Some things to look out for however.

First, your promise needs to be phrased in such a way that it makes the client feel secure while not leaving you exposed to potential abuse. So don't do some "double your money back" thing, think it through.

Second, the guarantee should be written in a sales context, so that it's fun, enthusiastic and makes you look like you are so completely certain that they would never use this guarantee--because you're that good.

And finally, if you do have a guarantee, make sure you can follow through on it and don't give them a hard time.

Your reputation is on the line, which is much more valuable than any refund you may end up giving out.

I can help you with this and other elements of your website, so just let me know if you want to increase your client base and we'll make it so.

To Your Success,

Andy O'Bryan