Say it With Feeling

I'm going to reveal one of the main ingredients of an effective website, and by effective I mean one that brings you clients.

It's one that invokes feelings.

Emotions.

See, when people are surfing the Internet they have their guard up. And justifiably so.

They are constantly bombarded with advertising. There's the slick sales people, the scams and the utter lack of integrity that runs rampant online, so there's a very thick wall of skepticism when your visitor arrives at your site.

And skepticism is a very powerful emotion.

So when you trigger an alternate emotion in your visitor you begin reaching them on another level. The wall of skepticism starts to lift and you are being given some wiggle room to state your case.

This isn't easy, and this is why people hire professional copywriters

Sure, there are the obvious emotions that you can bring about with your copy, like fear, envy and greed, but everyone is going for those emotions and consumers know it.

But what about the others? I mean, there are a whole multitude of human emotions that you can tap into.

How about vanity, pride, boredom, sadness, love, pessimism, anger or guilt?

There are literally dozens that you can speak to with your copy, and much of it has to do with what ache you are trying to fix with your potential clients.

When you invoke the right emotions with your copy, your website visitors will begin to see themselves as potentially working with you because you are speaking their language.

It will be like a breath of fresh air to them.

They'll say to themselves, Wow, _________ gets it!

Then watch how fast people start contacting you.

Take a look at your website and see what emotions you're tapping into at the moment. If they don't jump out at you then they're not jumping out at your visitors either.

If you need help with this critical component of your web copy just let me know.

Until next time...

To Your Success,

Andy O'Bryan