Is Your Coaching Easy or Hard?

Here's what I mean by that:

When people come to your website, do you tell them how much work will be involved on their part? Whether your coaching is easy or hard isn't really my point. Either way, whatever your coaching style is, you can play this to your advantage in your web copy.

For example, if you make the process easy for your clients then tell them how easy it is for them to succeed with you helping them. Use words like "step by step," "I'll be with you every step of the way," and "even if you've tried before and failed." There will be certain people who will love this so much they'll hire you in a heartbeat.

Now, if your coaching is hard, that's ok too, and you can maximize this as well. Use phrases like "I'm not going to sugarcoat this, it's going to be tough" or "my coaching isn't for everyone, only for people who are willing to roll up their sleeves..." People who aren't afraid of a little elbow grease to get where they want to go will feel they're up to your challenge. You've drawn a line in the sand, and some will cross it and hire you.

So decide how you think your clients perceive your coaching methods, and if you're not sure, ask some of your current or former clients. More importantly, how would you like to be perceived in the marketplace? Once you have your answer, run with it.

But a word of caution. If you're hard, don't say you're easy, and vice versa. Get it right in your own mind, then convey it on your web page.

Until next time...

To Your Success,

Andy O'Bryan