Coaching to the Choir

Here's a different spin on a very old joke:

How many coaches does it take to change a light bulb?

Just one. But the light bulb has to want to change.

Coaches tend to write their web copy to people who may or may not want to change. If they're not willing to change their habits, the way they look at their past, their financial patterns, their negative attitudes, their limiting beliefs and so on, then they probably haven't found your

website.

And if they have found your site, then at the end of the day they probably won't be spending their money on a coach.

They're the ones who spend their tax refunds on new leather furniture, or a Bahamas cruise or a flat screen TV, then continue living paycheck to paycheck.

The ones that want to change are the ones who are on your site as we speak. They are the ones who will be swayed by your copy. They are the ones who will eventually hire a coach, quite possibly you.

There's a different way of writing for these people. They're ready. They probably don't need to read a "Why Coaching" page or a "Whatis Coaching" page.

Instead, change that page to "Why MY coaching"or "How is MY Coaching going to help you". Seethe distinction?

The question is: are you speaking to them? Are you coaching to the choir? Or is your copy generic, speaking to both the people who want to change and the ones who will never change.

If it's generic, then you'll be relegated to the pile of all the other coaching websites out there who don't yet know how to speak to their potential clients.

You have just a few seconds to hold the attention of your website visitors. Take a look at your site right now and imagine you're a potential client who is ready to change. What are they seeing at your site in the crucial first 5 seconds?

If they're not seeing themselves and their personal plight, along with a brief summary of the benefits of hiring you over the thousands of others on the web, then you may need to tinker with your website's copy.

I hope this helps you see things in a different way, because I want you to grow your client base exponentially, and this is the quickest way to do it.

To Your Success,

Andy O'Bryan