How to Sell Your Site without Selling Your Soul

The Internet is overloaded with sales pages and high intensity websites that go out of their

way to sell you something, while leaving nothing on the table in terms of salvaging any credibility, integrity or respect.

And while that may be fine and dandy for some industries, it's totally unacceptable for coaches.

Your name, your reputation and your integrity are all on the line, so you better make sure

you're not coming across as an online snake oil salesman.

People have found your website as if it's a port in a storm. So you want it to be warm, inviting

and friendly.

Web surfers are becoming more and more jaded every day. They can see through superficial

sales copy faster, and their nimble fingers can skim through web pages with more skepticism

than ever, so you want to stand out as someone who is not like all the others.

But obviously you still want to bring in clients from your web presence, and as long as people

remain on your site, you still have a chance.

So how do you do sell without compromising your principles?

Here are 3 ways:

1. Focus on the needs of your target market. They have a need, and you have what it takes to fill it. If you can write with that in mind at all times, then you've made some headway.

2. Cite success stories and testimonials to state your case for you. This way you let your clients

do the selling. If you don't have any testimonials send an email to current or former clients and ask for one. This is no time to be shy.

3. Tell a story. You must have a favorite anecdote that you can share with people who visit your site. Maybe explain in a paragraph or two how you evolved to where you are now, or talk about a unique way that you helped someone with your coaching. People love compelling stories, as long as they don't run on too long.

It can be a tricky proposition to make your website sell without sacrificing everything you stand for.

If you do it right you'll start seeing an increase in your online client base.

Give these suggestions a try, and if you're still stuck, or you'd rather delegate this part of your

business to a professional so you can focus on things you do best--like coaching--just let me

know.

Until next time...

To Your Success,

Andy O'Bryan