What's your story?

If you had your ideal client in the same room with you, the one person on earth who is most in need of the service that you have to offer, what would you say to that person?

It's just the two of you, face to face, in a room with one table, two chairs, four walls and no windows.

You have just a few seconds to get their attention, and if you manage that, you then have just a few minutes to tell your perfect client why they should choose you. You, over the thousands of other coaches. The clock is ticking. This person is in a hurry.

What's your story? How did you get to where you are now, which is, in the position to be uniquely qualified to help?

How can you help them (give them specifics)?

What do you bring to the party that is so unique that no one else on the planet can even come close to matching?

This is what your website should convey.

Tell your story to your ideal client in a way that is compelling, energizing and almost poetic.

Invoke curiosity. Entice, persuade and always, always, always make it as easy as possible for a potential client to hire you.

This means giving your services and fees upfront, giving contact information on every page, and not making them jumpthrough any hoops.

Remember, you are always in control of what your website visitor does. The minute you lose control, the instant you yield to your visitor, they are lost, confused and exiting out the nearest door.

Your website visitors want you to be in control. They want you to help them. It's your turf. Your place. They are a guest in your house. Make them feel at home, welcome and comfortable.

The text you use and the manner in which you use it is the key component here. Your design and navigation help it along, but the way you bring forth your message is, first and foremost, in your words.

Before you know it, it will be one of the most important parts of the year for coaches. People look at the end of one year and the beginning of another as an opportunity to start fresh, to wipe the slate clean and begin again.

So many will be looking around for a coach.

When they surf the web to begin their search and they reach your website, they will, in essence, be sitting in your room and many other rooms, a room much like the one I described above.

They'll be going one on one with you and potential coaches to help them set goals, attract abundance, follow their dreams, find their true self, be a better parent,a better spouse, a better person, grow their businesses, or any number of other individual objectives.

Your website is your room.

You can be the one for them during this potentially very busy and client-rich time.

Are you ready?

Take a look at your website and look at it in this context, or if you don't have a website

yet, consider this as you create one.

If I can help you get ready for the client push, including copywriting, email marketing, list building or consulting just let me know. I'm here to help.

Either way, I wish you all the best.

To Your Success,

Andy O'Bryan