How to put the 'You' in Unique

If there's one thing you can take away from American Idol that will help you to grow your business, it's this:

The most successful contestants, the ones who make it the farthest in the competition regardless of talent level (ie: Sanjaya Malakar), are the ones who have differentiated themselves from therest of the pack.

Sanjaya, who was finally voted off the show this week, certainly didn't possess the talent necessary to win the whole thing, but what he lacked in singing ability he more than made up for in his ability to appeal to the masses with his personality, his hairstyles and his underdog image.

You can do the same thing. Now I'm sure you are extremely talented at what you, but you need to find your unique abilities and emphasize them on your website.

If your niche is "business coach who helps people grow their business" or "life coach who helps people to achieve their dreams" those are way too broad.

Everyone and their Uncle Louie are trying to build their coaching practices with those tag lines.

You need to narrow your focus or risk getting lost in the crowd.

I recently instructed one of my clients to record their next coaching call and listen to what they are saying to get a better idea of how you can differentiate yourself.

Also, look at what you're most passionate about in your business. What jumps out at you in terms of precisely how you want to help people?

Are there any other coaches who you would like to emulate? What do their websites look like? What are they saying to their prospects?

Go to Google and type in "life coaches" or "business coaches" and this will give you a good idea of two things:

1. what your competition is up to

2. your alternate niche possibilities, what's being underserved and what markets are saturated

If you don't have any clients yet, try to paint a vivid picture of who your ideal client would be.

What specific problem would you be solving for them?

What unique talents do you have that makes you eminently qualified to be their port in the storm?

Then, when you have the answer, run with it.

Make sure your website conveys your unique message and you'll have a much better shot at making yourcoaching business something that will bring you a steady flow of clients and, in turn, financial security and peace of mind.

If I can help you do that just give me a call or send me an email.

Until next time...

To Your Success,

Andy O'Bryan